Now is the
time for xR

Corporate Events
Companies are increasingly turning to xR as a new way to address problems around distance. Virtual meetings, conventions and even product launches can create a much more engaging experience for the participants, immersing them into the brand and ethos of the organiser

Film
xR provides opportunity for less crew, less travel and less time on set. In post-production, LED screens provide a quicker, easier and higher-quality alternative to green screens, reducing the production cycle and allowing more creative visual decisions to be made on set in real time.

Broadcast
In a studio setting, LED screens deliver crisp, high-res content and lighting in real-time, all captured in-camera, creating an environment presenters can visually interact with, making them feel more confident on camera.

Live music
Artists can use xR to perform a live music video, using generative content engines to create and render limitless possibilities for the video narrative in real-time, transporting viewers to a world beyond the physical LED walls.

esports
LED screens produce real reflections and shadows of the subjects in front of them, otherwise difficult and expensive to recreate in post-production. Performers and presenters can see the CG content so they can interact with it more naturally.